Top 16 Most Effective Search Optimization Tips

Marketers are always looking at ways to beef up their SEO plans and boost traffic, while on the other hand, search engines are getting smarter and smarter every day.

The most important factor for an optimized website is site layout and architecture, which contains well-researched and relevant keywords with proper title tags, meta descriptions, header tags and vice-versa. Website design must also fulfill the requirements of user-experience and search engine friendliness. Other elements are also involve. See below the complete list of effective search optimization tips.

home page

  1. Site Layout and Architecture
  • content should be clear and upfront
  • avoid ads above the fold
  • create a content hierarchy
  • keep clear navigation
  • keep nofollow to paid and affiliates links
  • keep URLs SEO friendly
  • keep contact info visible
  • include privacy policy and about page

2. Keyword Research

  • choose keywords wisely
  • keep main keyword per page
  • keep keyword competition (Google “allintitle: “your keyword” )
  • steal competitors keywords
  • monitor your CTR

3. Title Tags

  • front load your keyword
  • avoid truncation
  • make it clickable
  • add brand at the end
  • don’t repeat keyword
  • title tag formula: focus keyword/secondary keyword/brand name
  • keep it under 50-60 characters

4. Meta Descriptions

  • write it concise
  • avoid truncation
  • include main focus keyword as soon as possible
  • keep it under 150-160 characters

Note: Use Yoast Plugin – its a complete WordPress SEO plugin used by experts worldwide.

5. Header Tags

  • place Unique H1 tag on each page
  • use focus keyword in H1
  • use LSI keywords in H2 and H3
  • avoid header tags in layout

content6. The Content

  • use focus keyword in first paragraph
  • long content correlates with higher rankings
  • forget keyword density
  • use LSI keywords
  • add internal and external links
  • prioritize quality over frequency
  • setup rich snippets/ structured data

7. User Experience

  • lower your bounce rate
  • use “scrollmaps” software
  • use “heatmap” tracking
  • minimize pop-ups
  • be careful with interstitial ads
  • make site mobile optimized
  • set up friendly 404 pages
  • implement SSL

google

8. Google Search Console (formerly known as Google webmaster tools)

  • look “higher impressions” and SERP 11+, and internal links to those pages to boost rankings
  • check and fix Crawl errors Desktop /Smartphone
  • add sitemap.xml and submit

9. Google Analyticsspeed

  • Monitor- traffic changes, landing pages, exit pages, bounce rate

10. Site Speed

  • optimize loading time (desktop/mobile), use tool: Google page speed insights

11. Image Optimization

  • add relevant “alt text”
  • use descriptive image file name
  • compress image size

12. Link Building

  • build links from High Domain Authority Sites
  • topically related sites
  • links within the content
  • follow competitors backlinks
  • diversify your link and anchor texts

13. Social Media

  • be active on social media
  • set up rich pins in website
  • set up Twitter card
  • encourage sharing of your content

14. Google Penalty Recovery

  • check traffic drops
  • remove thin content
  • remove bad links
  • disavow links
  • check for hacks /inserted links
  • file a reconsideration request

(Recovery from penalty is not straight forward and you should be very careful when removing links, de-indexing pages etc. If in doubt consider employing the services of an experienced SEO consultant.)

15. Content Promotion

  • find popular content in your niche and improve/update it
  • shareable assets= more links example: infographic
  • share content from others (read about Law of Reciprocity)

16. General SEO Tips and Advice

  • learn as much as you can
  • pay attention to updates from “search engine land”
  • be patient
  • avoid shady tactics
  • avoid spam

 

Courtesy to http://www.socialmediatoday.com and Dilate Digital

Have any other tips for an efficient SEO? Let us know in the comments bellow.

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