26 Online Marketing Tactics to Grow Your Business

  1. Write a Blog. how-do-i-write-blog-postsHaving fresh content on your business website is a must for SEO purposes- and offering useful information for your customers will establish you as an auditory in your field.how-to-make-a-podcast
  2. Make a Podcast. Podcasts provide the opportunity to connect with customers using your voice, which can help them feel that they know you better.
  3. Use Tangible Action Verbs. These are great way to stay in touch with your audience, while also promoting the latest content on your website.
  4. Build a presence on Social Media. Sign up for every social media channel your market is on, and make your presence known on all of them by posting, sharing content and interacting with people.SMP_Logo_medium
  5. Create a Webinar. Nothing says authority and thought leadership like teaching a class on a topic important in your field.WebinarOmicsoft
  6. Make a Video. A professionally made video can do a lot for your website, and can bring traffic to your site from YouTube as well. Periscope and Facebook live is another avenue you can expand on.
  7. Offer a Valuable Free Download in order to capture Email Addresses. Providing people with a free white paper or eBook shows off your expertise and gathers email addresses for your email with one stone.
  8. Post Case Studies on Your Site. Ask people and companies your business had worked with if you can write up a case study about how you helped them, and then post those to your site as proof of good work.
  9. Create Infographics. These are quickly becoming the most shareable, viral things on the internet- they`re easy to understand, appealing to the eye, and useful.
  10. Use Keyword Research. Research which keywords people are using to find you, and then use them to optimize your website and content.KEYWORD_RESEARCH
  11. Reach out to Influencers. Ask if you can write a guest blog post on an industry website, or if a blogger will review your product on their site.
  12. Google your Competition. You want to know what they are doing well and what they are doing poorly online, so you can jump into any holes they left.
  13. Google Yourself. You want to know what is being said about you online- that`s the only way to harness the power of good reviews or drain the power from negative ones.MoreVisas Review
  14. Respond to Negative Reviews. Do not ignore, and definitely do not delete negative comments. Respond calmly, offering to fix the problem.
  15. Respond to Positive Reviews. Responses are not just for the negative reviews. Let people know you appreciate the feedback regardless.
  16. Get Citations in Your Local Listings. Make sure that your business is listed on Google Local, Yelp, Yahoo Local and Bing.
  17. Make sure you have consistent data in all local listings. Your name, address and phone number should be the same across the board.
  18. Join as Many Associations as possible. The more official industry associations you are a member of, the more professional you look- and the more links to your site you will have from authoritative websites.
  19. Use Google Analytics. All the online marketing in the world won`t do you any good unless you can see what is working and what not.logo_lockup_analytics_icon_horizontal_black_2x
  20. Put your Contact Info on Every Page of your site. The ultimate goal of a website is to convert, so make it easy for customers to get in touch.
  21. Make your Site Mobile Friendly.  Everyone uses the internet on their phones. Make sure your site provides a user-friendly experience there.
  22. Write Press Releases. Send them to sites like PRWeb.com, as well as to journalists covering your story.
  23. Hold an Online Chat. Live chats allow you to connect with customers in a way that email and even podcasts and webinars don’t.
  24. Partner with Other Businesses. When each of you promotes the other along with your own business, you both win!Testimonial
  25. Add Customers Testimonials to your site. The more social proof potential customers can see on your site, the more confident they will feel in buying your products or service.
  26. Hold a Contest. Giveaways are always great for collecting contact info and building buzz.
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